It’s that time of year again… EMC World 2007 kicked off yesterday with a keynote by Joe Tucci.  How the industry has changed over the past 6 years.  Discussions which 6 years ago centered around back-end infrastructure, performance, SLAs, etc… all supporting B2B applications and corporate infrastructure have been replaced by discussions primarily focused on consumer applications such as YouTube, MySpace, Facebook, etc…  I am looking forward to Mark Lewis’ keynote tomorrow which he entitles “living in a 2.0 world”.  The need has always been created bu the consumer space but never in history has the consumer had the level of visibility into the back-end infrastructure that they do today.  Users today immediately know when site like YouTube and Facebook are offline, when their cell phones gps is down, when IM is offline, when they can’t download music from iTunes and the list goes on and on.  Social networking sites have proven that they will become if not already a primary communication medium, they are the new brick and mortar businesses.  Welcome to the 2.0 world.

A final thought, last night I had dinner at Charley’s Steak House, my good friend at recoverymonkey.org exercised his poetic culinary license last night.  I suggest checking it out.