With blogs now being used as a pervasive guerilla marketing tactic we are all to aware that many of the blogs entering the blogsphere are doing so as corporate marketing machines (wolves in sheep’s clothing). The corporate undertones of many blogs is forcing bloggers to take harsher positions to ward of the stigma of corporate influence. I myself have had corporate lobbyists solicit me to change my tone or more closely tow the corporate line. Will corporate executives every really grasp the concept of a blog and what makes it valuable? The unbridled peer-to-peer communication with no censorship is what makes this medium valuable. Unadulterated opinions from real people with a real voice, a written journal of their thoughts and opinions, not corporate propaganda. Sometimes a bloggers opinions will parallel the popular opinion and other times it is going to ruffle feathers, this is what makes blogging so great. It is the “Naked Truth”.

Interested in your thoughts.

-RJB