An interesting perspective on corporate spam

Mark Lewis posted an interesting piece on C-SPAM or Corporate SPAM.  I totally agree we have turned a highly productive tool like Email and morphed it into a productivity prevention system.  Think about returning to the office after a  one week vacation, I take my laptop and blackberry on vacation to weed through junk mail, SPAM and Corporate SPAM to avoid the anxiety of returning to the office and having to sift through hundreds of messages, most of which are meaningless.  Messaging is a great thing and the ability to reach the masses has never been grater, our responsibility is to use the proper mediums to most effectively communicate with our audience.  Email is not the ubiquitous answer to electronic communication!


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