IBM’s most recently acquired privately held Palisades Technology Partners. Palisades Technology Partners based in Englewood Cliffs, New Jersey provides technical support to mortgage lenders. The industry goliaths realize that there is significant value in understanding business process and the ability to couple technology solutions with an understanding of business process provides significant value and a trusted relationship with the consumer. IBM since the inception of IGS has done an admirable job execution against their services oriented strategy. Large technology OEMs have near-term decisions to make, do they adopt the IBM/IGS strategy and build out high-value services organizations or do they go the way of Cisco with a focused channel strategy. Both model pose significant challenges, but I believe over time large OEMs will need embrace one of these two models. Should be interesting to watch.