Microsoft is the target of another antitrust litigation, this time in an Iowa court. This story has an interesting twist, read about it here.
Plaintiff’s Exhibit 7264 gave me a good little chuckle. Almost three years ago, on January 7, 2004, Jim Allchin, the senior executive at Microsoft, sent an E-mail to Microsoft’s top two executives, Bill Gates and Steve Ballmer, and the subject was losing our way.
Mr. Allchin says, I’m not sure how the company lost sight of what matters to our customers, both business and home, the most, but in my view we lost our way. I think our teams lost sight of what bug-free means, what resilience means, what full scenarios mean, what security means, what performance means, how important current applications are, and really understanding what the most important problems our customers face are. I see lots of random features and some great vision, but that does not translate into great products. He goes on to say, I would buy a Mac today if I was not working at Microsoft.
I am sure Apple will capitalize on this – as well they should. I only hope they do it in such a way that it is reminiscent of the 1984 Orwellian Macintosh commercial that Apple aired during the superbowl. In my opinion the best commercial of all time. I vote for this commercial to be a parody, Steve Carell would make a good Bill Gates 🙂