In the midst of what I would call many lack luster decisions, Sun Microsystems has adopted an incredible strategy to drive awareness. Sun is a first mover in the corporate adoption of YouTube to as a means demonstrate new technologies and message to the YouTube generation. Sun fostered their phenomenal growth by fueling a SunOS generation through the pervasive deployment of IPC and IPX boxes throughout higher education, I am a product of this tactic. Once again I think they are on to something revolutionary. It is impressive to see Andy Bechtolsheim demonstrating Sun technology and obvious to me that Sun values this medium as a way to reach future decisions makers.