VMworld 2006 – Market Segmentation

This morning Carl Eschenbach, executive vice president of VMware’s worldwide field operations presented to the VMware partner community and he represented what I feel was one of the better representations of marker segmentation. Many IT vendors are segmenting the marketplace by revenue dollars which proves to be difficult because it does not always directly correlate to IT spend which is what are all most interested in. VMware is representing market segmentation by the number installed servers, which I believe functions as a much better barometer of an organizations investment in technology. I quickly recreated the segmentation model for your viewing pleasure.

Marker Segmentation

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