Just left a session entitled PAR110 – VMware Infrastructure 3 Operational Readiness: People and Process Considerations. Maybe it is me I was a bit confused during this session, following the morning general session where the advertised VMware ASP (average sale price) was 50K I’m not sure how much of a need there is for ITIL (Information Technology Infrastructure Library) level process and procedures. With an ASP how large can the addressable market be for these services? Will finding opportunities be like searching for a needle in a hay stack? I sensed similar confusion from others in the room. Who is the target audience for this? I am sure it will play very well in the fortune 100.